BRAND NAME: WOBBLE STUDIO

TARGET AUDIENCE: 25-45 year olds who value thoughtfully designed, unique products. They are drawn to independent makers and artfully designed interiors. They appreciate the beauty of handmade goods and look for pieces that bring warmth and character into their homes.

BRAND ETHOS: Wobble Studio is a handmade pottery brand that celebrates the beauty of imperfection. Each piece is made and fired by hand in their small London-based studio. They fully embrace variation, asymmetry and individuality. No piece they produce is exactly the same, but they also value high quality and practical design that is made to use and not just for show. The brand encourages a slower, more mindful and eco friendly approach to everyday rituals.

GRAPHIC DIRECTION: Develop the brand’s identity that reflects warmth, craftsmanship, and the charm of imperfection. The visual language should feel contemporary and cool, with organic forms and hand-crafted character. Deliverables include gift wrap, packaging mock ups, social graphics and website prototypes such as the PLP.