BRAND NAME: MAISON VELORA

TARGET AUDIENCE: 25-45 year olds who value thoughtfully formulated, elevated haircare. They appreciate the ritual of self-care and look for haircare that is organic and luxurious in both look and feel. Those who love this brand enjoy shopping and supporting smaller indie brands and are looking for a more unique user experience.

BRAND ETHOS: Maison Velora is a luxury independent haircare brand that celebrates the art of ritual. Each formula is developed with the best ingredients, all naturally derived. No detail is overlooked, from the weight of a bottle, the feel of the product to the scent of a rinse-out, which is why the brand is considered premium.

GRAPHIC DIRECTION: Develop the brand's identity to reflect the premium look and feel of the products. It should have a classic look with floral motifs, but should also feel individual, considered and cool with this being an indie brand. Deliverables include packaging, an all-over brand print, homepage and social posts.