BRAND NAME: PIXIEGIRL

TARGET AUDIENCE: PixieGirl is for young women who are 5’3 and under, who are looking for clothes that fit their shorter frames but still feel fashionable and fun. It’s important that the look and feel matches the playful, cool and experimental vibe.

DELIVERABLES: Part of my role involves creating design-direction moodboards to give the wider team and trade team an impression of the look and feel of each campaign. The designs are then used and develop across web and email platforms, as well as paid assets. As a result, a strong eye for brand identity, colour and creativity is required, as well as awareness of what competitors are doing, and what we can do to innovate and push designs and brand identity forward.