BRAND NAME: LONG TALL SALLY (LTS)

TARGET AUDIENCE: LTS is for tall women who want to look fashionable yet chic and classic. The look and feel needs to reflect this, staying neutral and minimal but with a slight edge/coolness.

DELIVERABLES: Part of my role involves creating design-direction moodboards to give the wider team and trade team an impression of the look and feel of each campaign. The designs are then used and develop across web and email platforms, as well as paid assets. As a result, a strong eye for brand identity, colour and creativity is required, as well as awareness of what competitors are doing, and what we can do to innovate and push designs and brand identity forward.