BRAND NAME: UGLY BUTTERFLY

TARGET AUDIENCE: Families and couples visiting the Cornish coast, who love food and are willing to pay premium prices for the best produce.

BRAND ETHOS: Created by renowned chef Adam Handling, Cornwall’s the ugly butterfly is a Michelin star restaurant and bar. It prides itself on its refined, thoughtful food, and has a zero-waste policy.

GRAPHIC DIRECTION: Adam Handling is known for his imaginative AND sustainable cooking. He wants to rebrand in-line with other creative, cool, forward-thinking restaurants in the UK. This involves creating social media and paid assets to promote the refreshed look, a new homepage design for the website, and also printed brand identity such as menus.