BRAND NAME: MARIE’S

TARGET AUDIENCE: ‘Cool’ girls in their twenties who are looking for a new luxury spot in London to catch up with their friends.

BRAND ETHOS: Named after Marie Antoinette, Marie’s prides itself on its quality ingredients and high end cakes at affordable prices. Its decadent tearoom & cakes to order is about giving customers an immersive experience that makes them feel like royalty.

GRAPHIC DIRECTION: The direction needs to match the brand’s cool but girly vibe, as well as reflect the homemade, high end product. The focus is to develop the brand's identity, and deliverables include assets that can be used across socials, as well as printable stationary such as a menu design, takeaway packaging, posters and stickers.