BRAND NAME: LEAP INTO NATURE

TARGET AUDIENCE: Children aged 4-11 and their parents.

BRAND ETHOS: Leap into nature is an events company akin to brands such as ‘go ape’, however their approach is to engage children with their natural surroundings. Exploration days and paired-back activities are taught by a small team of staff who travel up and down the country.

GRAPHIC DIRECTION: The brand is looking for visual/playful deliverables that are engaging not only to adults, but to the children themselves. They want the graphic direction to be fun and playful, but not dumbed down, because their approach is about engaging, not excluding children.