BRAND NAME: NATURIUM

TARGET AUDIENCE: Men and women aged 20-40 who are interested in learning about and investing in skincare.

BRAND ETHOS: Naturium believes great skin comes from the combination of science and consistency, creating clinically effective formulas that work with the skin rather than against it. The brand is committed to making high-performance skincare accessible to everyone, pairing luxurious textures and innovative ingredients while keeping prices affordable.

GRAPHIC DIRECTION: Naturium’s current branding looks dated and lack-lustre against other sophisticated skincare brands. Deliverables include a simple, easy to print logo, a focus on packaging, socials and a website prototype.